| Effective marketing of your website is
critical. With 800,000 plus commercial sites on the Web, poor promotion will yield about
the same result as putting your advertising message in a bottle and tossing it into the
sea. Internet Island develops a
comprehensive plan to market and promote your site. How successfully your site is ranked
with search engines and directories, and how well it's linked with other strategic
websites can't be overstated. Our goal isn't simply to acquire hits at your website, it's
to attract the fish most likely to bite.
We accomplish this four ways:
1.) By designing your site with all the little details that catch the attention of the
automated tools search engines use to register sites. It's more art than science, sort of
like knowing what bait to use. And we do.
2.) By understanding your market and developing a "website press release
toolkit". From the kit we submit information about your site, one-by-one to the most
fitting Web directories and related sites in a way most meaningful to their audience. This
assures your website is listed in the right category, under the right heading, and with
the key words that your prospective customers are likely to think of when looking for your
type product or service.
3.) By reviewing your current marketing we can recommend approaches you can use in your
day-to-day marketing, and on your website that will complement one another and increase
awareness of your business both on and off-line.
4.) Optionally, we can formulate and implement a Web advertising program. Your site can
generate additional leads and/or revenue by hosting advertising. Or, more traditionally,
your business can purchase advertising space on heavily visited websites.
Internet Island
802.372.4112
info@internetisland.com
Copyright 1997 - 2001.
Last revised: May 31, 2002 |
